10th October 2008
Crawling to victory...
Last week Que Pasa scooped the award for Best Mobile Campaign at the BT Digital Music Awards 2008 for our work as mobile partner to the Red Stripe Camden Crawl - beating amongst others campaigns for Def Jam Records, Led Zeppelin and The Jonas Brothers.
The campaign is a perfect example of how mobile can support live events and experiential marketing. Our service provided music fans with both exclusive Crawl content and essential practical information, including travel and venue detail, all straight to their pockets.
Using our in-house creative talent, Que Pasa produced bespoke editorial and video content which built buzz before the Crawl and allowed the experience to last beyond the event itself. We also used an opt-in SMS alert service to provide news updates, line-up changes and queue information - directing gig-goers around venues, helping them to avoid queues and see as much on-stage action as possible!
Mobile is the only medium to communicate effectively with gig-goers in a scenario like the Camden Crawl and this campaign achieved a 24% opt in rate with an average of 16 site page views per user.
Full details can be found in our case study.
18th September 2008
Que Pasa shortlisted for the BT Digital Music Awards 2008!
Que Pasa has been shortlisted for the Best Mobile Campaign at the BT Digital Music Awards 2008, which will be held at the Roundhouse on October 1st.
We have been shortlisted for our work as the official mobile partner for the Red Stripe Camden Crawl 2008. Planning, creating and delivering a mobile strategy which consisted of a mobile internet site and SMS alerts we kept gig goers up to date with the latest news, reviews and competitions before, during and after the event.
Full details can be found in our case study.
28 April 2008
Que Pasa Nominated for MEF Award!
Que Pasa has been nominated for a 'Meffy' at the 2008 MEF Awards, which will be held on May 8 during this year's MEM event in Cannes.
We have been nominated in the Marketing Campaign category for our V Festival work for Virgin Media, which placed mobile at the heart of a cross-platform campaign whose objectives were to drive page views, streams, downloads and revenues across the Virgin Media business.
Full details can be found in our case study.
14 April 2008
Que Pasa is Official Mobile Partner for Red Stripe Camden Crawl
Que Pasa will be running mobile services at this year's Camden Crawl festival in North London.
Fifteen thousand festival-goers attending the sold-out event this weekend will be able to send CRAWL to 82100 to receive a link to the official Red Stripe Camden Crawl mobile site and to register for text news alerts providing queuing times and venue information.
The mobile site is the first to published on Que Pasa’s new Mobrool platform and will include exclusive teaser content such as news, previews, event information, video trailer and competitions. The site will be updated after the event with reviews and coverage from our content team who will be on the ground and reporting live.
Visit the Red Stripe Camden Crawl on Myspace.
22 January 2008
Bloomsbury Publishing Launches Mobile Campaign through Que Pasa
Que Pasa has unveiled a mobile internet site for Bloomsbury to support the publication of Joanna Trollope's latest novel, 'Friday Nights' on 4 February.
The major UK publishing house is using mobile to raise awareness and interaction with an audience which (for this book) is a little younger than might normally be the case for Joanna Trollope.
Full page colour ads which carry a mobile call-to-action (text FRIDAY to 82100) are going in Red, Grazia, Easy Living and Evening Standard Magazine and poster sites have been bought in 130 shopping malls nationwide through the Citybox network. There will also be mobile calls-to-action on the Bloomsbury and Joanna Trollope websites.
This delivers a link to the mobile site, designed and built by Que Pasa, where users can enter a competition, find out more about the book and about Joanna Trollope and register for future mobile updates from Bloomsbury.
Bloomsbury are offering ten competition prizes of a signed copy of the book plus a case of wine from new South African winery Cape Grace, so that women can organise their own 'Friday night' party with friends.
7 January 2008
Que Pasa Uses Mobile to Sell T-shirts for Help the Aged
Our first campaign of the year is an evolution of last year's guerrilla marketing push, in which bold and colourful beermats with a text-to-donate response were distributed in pubs, bars, restaurants and student unions in key British cities.
Feedback from that activity indicated that the mats distributed at student venues delivered by far the strongest response and for the new mobile campaign, the student creative executions have been resurrected as slogan T-shirts.
These will be seeded in student unions, bars and gigs in campus towns, including at specific Help the Aged student fundraising events. They provoke students to text the slogan to the 82100 shortcode displayed on the back of the shirts. This in turn delivers a link to a mobile site which explains the true meaning of the shirts and gives the opportunity to purchase them directly.
The site clicks through to a dedicated page on the eBay mobile site, where respondents are able to buy the t-shirts using eBay's PayPal solution. Profits from the sale of the garments will be used to fund anti-isolation initiatives, including transport schemes and those organised through day centres.
Hugh Burrows comments: "this is a shining example of how mobile can be used as an end-to-end marketing solution, fusing its suitability as a response tool to ambient media with the opportunity both to raise awareness and to donate directly by purchasing a t-shirt with a real perception of 'cool.' Leading-edge mobile campaigns like this are vital in assisting Help the Aged to achieve cut-through to a younger audience who may not have considered supporting this kind of charity before."